Introduction
Social media is a platform that has alxesS drawn into the jaws of the wave and is undergoing continuous change. Connecting,iving, and making purchasing decisions are becoming easier and more effective with the changing ways of doing things. Technologies like artificial intelligence (AI) are flourishing, causing a paradigm shift in and industry and providing myriad opportunities for businesses and creators. Marketers, proprietors, and associates need to be aware of the trends in social media if they intend to perform better than their competitors. This book outlines the apparent paths and ways AI, and the opportunities for development affect social media.