What is Digital Signage?
Chances are, you’ve already seen digital signage in use. The TVs that you see all over town showing adverts or info? Those are digital signs. They may be a recent development, but they’re already replacing paper bill-boards, light-boxes and card signs en masse.
Why Use Digital Signage?
It’s Eye Catching
There are plenty of reasons for the growing popularity of digital signage, but we believe the main reason is that they attract a lot more attention than static printed signs. This is partly due to the animated content, and partly due to the bright and vibrant colours unique to screens. Whether you want to add more pizazz to your graphics or bring a colourful Cleartwo design to life, digital signage is the way to go.
It’s Easy to Manage and Change
With traditional printed media – posters, signs, etc. – changing displays is slow: it needs to be designed, printed and then installed before a customer ever sees it. However, digital signage can be updated in seconds, especially small changes like updated prices or text changes. In many cases, the signs are controlled remotely, so you won’t be disrupted at all.
It Saves you Money
In recent years, TVs have become much more affordable, while printing can cost £40 and over for a large poster, so you’ll be saving money after a few design changes. Furthermore, modern energy saving TVs cost around a penny per hour to run, and you don’t have to worry about the cost of printing every time you want to change an aspect of the designs. To put it briefly, Digital Signage is cheaper, brighter and better than old-fashioned printed signs.
Digital Signage Uses
Digital Signage has a variety of uses across all industries, from bulletin boards to warning signs and everything in-between. Since we first offered this service, Cleartwo have seen a growing trend of static menus or product lists being replaced by digital signs. This allows the user to easily update prices, product listings and special offers or deals without costly printing.
For example, many customers use digital signage in their lobby or reception areas to inform customers and visitors about their company and products or services. Also, a growing number of schools are using digital signs to keep parents and visitors updated with recent news and events.