Service
Website SEO Migration Services
Website SEO migration keeps your rankings safe when your site changes. A new design, a new platform, or a new domain can undo years of SEO work if it’s not handled right. That’s why website SEO migration matters.
At Cleartwo, we manage the SEO side of your migration from start to finish. We check what’s working now, map every page to its new home, and test the new site before it goes live. This keeps your rankings, traffic and sales safe through the move.
1.
Full Performance Benchmarking
Before anything changes, we record what’s working. This includes your top pages, keywords, backlinks and traffic sources. You can’t protect what you haven’t measured. This is always our first step.
2.
Complete URL & Redirect Mapping
Every old URL gets mapped to its new page. We set up the correct redirects for each one. This avoids lost pages, lost links and lost rankings.
3.
Technical Health Checks Before Go-Live
We test crawl access, indexing, speed and structured data before launch. This helps search engines understand your new site from day one. It saves you from playing catch-up after the fact.
4.
Post-Launch Monitoring & Recovery
Migrations rarely go exactly to plan. We track rankings and traffic closely after launch. If something drops, we act fast. This stops small issues from turning into lasting damage.
Pre-Migration SEO Audit & Strategy
This is the first stage of any website SEO migration. We audit your current site’s performance, structure and content in full. Then we build a plan that protects your rankings and traffic while the new site is built.
Post-Launch Monitoring & Recovery
Once your site is live, we keep watching. We check rankings, indexing and traffic closely. This is how we catch redirect errors or ranking drops early, before they become a bigger problem.
Migrations We Manage
- Platform migrations (moving CMS or ecommerce platform)
- Rebrands and domain changes
- Website redesigns and restructures
- Site consolidations (merging multiple sites into one)
- International site launches and expansions
No matter what’s changing, the plan stays the same. Every page, link and redirect is mapped before anything moves.
FAQs
Web developers build great websites, but SEO isn’t always their focus. Redirect mapping and crawl behaviour are easy to get wrong. By the time rankings drop, the damage is done. We work with your developer to keep SEO protected through the whole website SEO migration, not fixed after the fact.
It depends on your site’s size. SEO work usually runs alongside your wider build project. We benchmark and plan early. We test before launch. Then we monitor for several weeks after, to make sure everything holds steady.
As early as possible. Ideally, before the new site structure is finalised. Bringing in a website SEO migration team early means we can help shape decisions like URL structure before the site is built, not fix problems after it’s live.
Not reliably. A plugin can create redirects, but it can’t tell you which pages matter most. It can’t spot content at risk of being lost. It can’t catch technical issues before launch. A proper website SEO migration needs a full audit and a clear plan, not just a bulk redirect file.
Some change is normal in the days after a migration. A good post-launch process catches real issues fast, whether that’s a broken redirect, a missed page, or an indexing problem. We fix these quickly, before they turn into lasting traffic loss.
