How To Use Generative AI In Photoshop
You have seen the headlines. Generative AI. Firefly. Text to image tools everywhere. Then you open Photoshop and it suddenly feels confusing. Let’s be honest, we have all been there.
Here’s the thing. Generative AI in Photoshop lets you add, remove, or extend parts of an image using simple text. You type what you want. Photoshop does the hard work. It is powered by Adobe Firefly and is available in the UK through Adobe Creative Cloud.
If you run a business or manage marketing, this is where it gets useful. At Cleartwo, we help brands combine practical AI tools with digital marketing solutions. The goal is simple. Create visuals that are not just clever, but strategic. Used well, Generative AI saves time and speeds up content creation.
Generative AI In Photoshop In The UK
In the UK, Generative AI features are available through Adobe Creative Cloud subscriptions. This includes Generative Fill, Generative Expand, and text to image tools powered by Firefly.
You select part of an image with a tool like Lasso. Then you type a prompt such as add a modern glass building in the background. Photoshop creates variations on a new layer. Your original image stays safe. This is called non destructive editing. It simply means you can undo or adjust changes without damaging the file.
System Requirements And Creative Cloud Setup In The UK
Before we start redesigning skylines, let’s check the basics.
You need an active Creative Cloud subscription. In the UK this is billed in pounds and includes the latest Photoshop updates.
Your computer should have at least 8GB of RAM, a modern processor, and a compatible graphics card. If Photoshop already runs smoothly, you are likely fine.
Once installed, make sure Generative Fill appears in the contextual task bar. If you manage a team, good IT support for businesses helps keep updates, licences, and permissions organised.
Setting Up Generative Fill And Firefly Tools
Right. Let’s make this simple.
Open your image in Photoshop. Use a selection tool to highlight the area you want to change. Click Generative Fill. Type a clear description. Then press Generate.
You will see three variations. If they are not quite right, generate again. The trick is being specific. Instead of tree, try large oak tree in soft British summer light. Small details make a big difference.
You can also use a reference image. This guides the style and colour. It is very helpful for keeping brand consistency, especially if you follow clear branding guidelines.
Understanding Text To Image Prompts
Prompts are just written instructions. No coding. No stress.
Keep them clear and visual. Mention lighting, mood, location, and angle.
- Warm sunset lighting
- London rooftop view
- Minimalist product backdrop
- Soft natural shadows
- Modern office interior
- High detail texture
- Shallow depth of field
Short. Specific. Visual. That is what works.
UK Copyright Laws And AI Generated Content
Now the big question. Is AI generated content legal in the UK?
Under the Copyright, Designs and Patents Act 1988, computer generated works can have copyright. The person who makes the arrangements for the work is usually seen as the author. For full details, the UK Government provides guidance on copyright and artificial intelligence.
Here is the practical advice. Keep a record of your prompts. Avoid copying specific artists or protected characters. Be clear when using AI visuals in commercial campaigns. If you are running ads, make sure everything aligns with UK advertising standards and your wider digital strategy.
Creating Social Media Visuals For UK Audiences
Social media moves fast. Generative AI helps you keep up.
Imagine you run a café in Manchester. You take a real photo of your space. Then you use Generative Fill to add seasonal decor. Autumn leaves. Christmas lights. Summer bunting. It saves money on props and extra shoots.
For national campaigns, think local. Mention UK landmarks or cultural moments in your prompts. This makes visuals feel relevant. If you need ideas, see our recent blog on digital marketing trends.
Enhancing Product Photography For UK E Commerce
If you sell online, this is a game changer.
You can photograph a product on a plain background. Then use Generative Expand to build a lifestyle scene around it. A skincare bottle on a marble bathroom counter. A coffee mug in a cosy London flat. No expensive studio required.
Better visuals often lead to more clicks. More clicks can lead to more sales. It all connects, especially for e commerce brands.
Editing UK Landscapes And Cityscapes
Taken a photo of the London skyline but the sky looks dull? Generative AI can enhance clouds, extend buildings, or remove distractions.
The same works for Manchester streets or countryside views in the Lake District. Generative Expand can widen your frame while keeping the image natural.
Just keep it ethical. If the image is for news or property listings, changing reality too much can mislead people. Transparency matters.
Using AI For Marketing Materials That Match Your Brand
Marketing teams need speed. They also need consistency.
Generative AI helps create brochures, social ads, and website banners quickly. When your files and assets are organised, your workflow becomes far more manageable.
If you are reviewing your content process, you may find ideas in our guide to smarter content workflows. Small changes can have a big impact.
Ethical Use Of AI Imagery In The UK
Let’s be honest. Just because we can generate almost anything does not mean we should.
Be open when images are AI assisted. Do not create fake testimonials or misleading scenes. Never upload sensitive client data into prompts.
Ethical use builds trust. Trust builds strong brands.
The Future Of Generative AI In The UK Creative Industry
Will AI replace designers? Between you and me, no.
It will change the role. Designers who understand prompts, reference images, and non destructive editing will have an advantage. The UK creative industry is adapting quickly.
If your wider tech setup needs support, Cleartwo can help connect everything properly. The right systems make creative tools even more powerful.
Frequently Asked Questions
Is Generative AI In Photoshop Available In The UK?
Yes. It is available through Adobe Creative Cloud subscriptions in the UK, including Generative Fill and Firefly features.
Do I Need A Powerful Computer To Use Generative Fill?
You need a modern system with at least 8GB of RAM and a compatible graphics card. Most up to date machines handle it well.
Can I Use AI Generated Images For Commercial Projects In The UK?
In most cases, yes. This is especially true when using Adobe Firefly. Always check copyright rules and avoid copying protected content.
Is It Ethical To Use AI For Marketing Images?
Yes, as long as you are transparent and not misleading your audience.
Will Learning Generative AI Help My Career?
Absolutely. Understanding AI tools and creative automation is becoming a valuable skill across the UK creative sector.
Take it one step at a time. Test. Adjust. Learn as you go. You have got this.
