Customer Relationship Management, or CRM, is all about how businesses keep track of their customer info. It helps companies monitor interactions, preferences, and communication all in one spot. Having clear processes boosts customer service and helps build stronger relationships over time. Cleartwo shows that CRM leads to better decision-making. When businesses understand CRM, they can enhance customer retention and provide a better overall experience.

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What is Customer Relationship Management

Customer Relationship Management, or CRM, is all about how businesses keep track of their customer info. It helps companies monitor interactions, preferences, and communication all in one spot. Having clear processes boosts customer service and helps build stronger relationships over time. Cleartwo shows that CRM leads to better decision-making. When businesses understand CRM, they can enhance customer retention and provide a better overall experience.