Let’s be real, TikTok Shop is the hottest thing on the market right now! Orders are pouring in, your phone is going crazy. Still, your sales data… well, it’s just a mess.
You have those statistics in TikTok Seller Centre, the orders are visible in Shopify, and the spreadsheets are scattered all around. That’s chaotic and that’s the very thing that makes it difficult to find out the effective strategies actually!
Here, Cleartwo comes in. We are the ones to aid the business enterprises in the UK to find the link between the disparate parts. Clean data. Clear reporting. Less stress. More growth. That’s the mood!
Why tracking TikTok Shop sales actually matters
Using TikTok Shop is not the same as opening just another channel. It’s a completely different ball game, a social commerce machine. To give you a sense, TikTok Shop sales in the UK only grew by over 60% in 2023. That’s some serious progress!
But there is a problem. Inadequate tracking of sales leads to guesswork. Guessing is not a strategy. Gotta be real.
Connect TikTok Shop and Shopify, and you will know exactly how much revenue, orders, customers, and profit you have made. The knowledge you will gain will be brain-changing.
Track TikTok Shop sales in Shopify the smart way
It’s not just about checking numbers each week. It’s about building a data pipeline that doesn’t have any gunk in it. TikTok Shop feeds into Shopify, and that makes Shopify your only solitary source.
After this setup, everything would be easy. Orders are frozen together. Stock is updated. Finally, sales reports are making sense!
Plus, it is totally achievable without any extreme technical knowledge.
How the TikTok Shop and Shopify connection works
Here’s the short and sweet take. A customer, hearing the TikTok Shop, does a purchase. The purchase is transmitted to Shopify.
Shopify manages fulfillment and reporting. Jumping between platforms is really not your thing. Shopify becomes your base. So simple!
Furthermore, this setup gives you quality automation that removes the tedious tasks. Less manual work, little human error, fantastic sleep.
Step by step setup for UK businesses
Out with all the elaborations. Let’s lay it down straight. Here are the steps that matter:
- Install the official TikTok app from the Shopify App Store
- Connect your TikTok Seller Centre account
- Sync your product catalogue
- Turn on order and inventory sync
- Test with a real order
That’s all! As soon as it’s done, you will see TikTok shop orders appear in Shopify just like all other sales.
Do you want to carry through this setup the right way? Cleartwo’s ecommerce integration crew is here to back you up for sure. Just check us out here.
What data you should actually track
It is great to have numbers but they should make sense. Here’s a quick rundown for UK Shopify sellers of actionable metrics:
- Sales revenue
- Order volume
- Average order value
- Refund rates
- Stock movement
- Customer repeat rate
- Channel performance
Shopify takes care of almost this. TikTok gives more context with content and traffic.
To attain more insights, a cloud CRM system, and AI-driven tools are available, which provide additional clarity.
Native tools vs advanced tracking tools Quick Comparison
| Tool | Key Features | Pros | Cons |
|---|---|---|---|
| TikTok Seller Centre | Basic sales & traffic data | Free, native to TikTok | Limited depth, lacks integration |
| Shopify Reports | Sales, inventory, customer data | Centralised, detailed | Some gaps on social channel context |
| Cleartwo Integration | Clean syncing, automation, custom reports | End-to-end, time saving, high accuracy | Requires professional setup |
This table gives a fair comparative analysis of how TikTok Shop tools and Shopify tools line up and the reasons why the addition of Cleartwo is a no-brainer for the business increase of the UK.
Best practices that actually work
Are you curious as to how top-ranking UK sellers maintain strict data?? Take a look at what they do:
- Sync inventory daily
- Test orders weekly
- Track refunds closely
- Use clear product SKUs
- Monitor stock levels
- Review reports monthly
This process is responsible and it makes your data clean. Besides, clean data is power.
As a result, the IT setup is smooth and effective. Less fire. Less surprises. That's a good mood!
Common mistakes to avoid
Heads up; these momentum killers are:
First and foremost, tracking revenue without accounting for profit. Sales don’t mean anything if the margins are taken away.
Secondly, not addressing refunds and cancellations. TikTok Shop is a fast platform and sometimes refunds will happen.
Thirdly, manual spreadsheets. That’s giving off 2010 vibes automate where you can.
Cleartwo manages this mess frequently with ecommerce automation and smart reporting.
Measuring success and ROI
What really is the deal? Is TikTok Shop worth the time and effort?
With proper tracking, you can confidently affirm this.
Make a comparison between TikTok Shop sales and other channels. Investigate the cost per order. And then, check the number of repeated buyers.
It's exactly at this point that digital marketing tools and AI marketing platforms become very lucid. They assist in marking the differences at early stages and ensuring your strategy remains intact.
How Cleartwo supports TikTok Shop growth
We don’t just connect the tools. We build the systems that flow.
Cleartwo supports UK businesses to create tidy Shopify setups, integrate TikTok Shop, and produce insightful reports.
Ranging from Shopify development to dashboards we ensure the entire solution is seamless.
This leads to a clearer mind. The result is factual growth.
Frequently asked questions
Can Shopify show TikTok Shop orders?
Of course! After connecting, the TikTok Shop orders become automatically available in Shopify.
Is it necessary to have additional tools to monitor sales?
Not necessarily. Shopify and TikTok cover the key basics. Advanced tools improve with precise ROI insights.
Is this a UK suitable setup?
Without a doubt. It corresponds directly to UK VAT, shipping, and fulfilment setups.
How long does the setup need?
In simple terms, the basic setting can take about an hour. While cleaning optimisation may take a while longer.
Can Cleartwo manage this for me?
Without a doubt! We handle setup, tracking, and optimisation so you don’t have to.
Ready to boss your TikTok Shop sales data without losing your mind?
Tell Cleartwo let’s get you rolling with BIG sales! We help UK companies to turn chaos into clarity. Let’s go!
