The brief

Middlemore Coach Works

With quality selected management systems in place, Middlemore Coach works have adapted to new technology and changing trends, all while providing industry-leading repairs for their customers.

The Challenge

As problem solvers, we enthusiastically embraced the task of branding Middlemore Coach Works, a reputable car repairing company seeking a distinctive brand identity.

They needed a brand identity that would showcase their focus on delivering premium quality car repairs, with a special emphasis on high-end services. Additionally, they expressed a desire to incorporate a diamond shape into the brand while maintaining an elegant and sophisticated style.

The insight

The logo features a captivating monogram logo mark, cleverly incorporating the letters ‘MCW’ within a diamond shape. The seamless integration of these elements highlights the brand’s identity and creates a unique and visually engaging logo mark. The symmetrical design not only exudes a sense of balance but also conveys a message of precision and professionalism.

The diamond shape, as a symbol, signifies Middlemore as a premium quality car repairs company. This elegant and timeless emblem reinforces the brand’s commitment to providing top-notch services, implying a focus on excellence, durability, and sophistication.

What we did

Logo Design
Brand Identity
Brand Colors
Typography
Website design
Website development
Print Collateral

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Trusted by and working alongside world-class technology partners

We can’t imagine running the business without Cleartwo’s IT support. They’re responsive, proactive, and always one step ahead our systems have never been more stable or secure.

Lavina

Pretty Little Thing - IT Support Manager

The rebrand was a game changer. Cleartwo captured the essence of who we are and gave us a visual identity that truly stands out. Every detail felt considered and on-brand.

Adam

DKU Performance - Managing Director

Our online visibility skyrocketed within months. Cleartwo’s digital marketing team didn’t just manage our ads they built a full growth strategy that delivered real results and helped us outshine our competitors.

Megan

Skrubz - Marketing Manager

Cleartwo completely transformed our website it’s faster, easier to use, and already generating more enquiries. The team understood our business perfectly and delivered exactly what we needed, on time and beyond expectations.

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