Finding your font
Typography (the art of printed text) is an essential aspect of designing your logo. The font in your logo is responsible for communicating the name of your company and its personality. While many larger companies present their logo without text (think Nike’s ‘tick’ and McDonalds’ ‘golden arches’), it is vital to communicate the name of your company first and foremost.
There are three main types of font to choose from, and each have their own strengths and weaknesses.