In today’s online era, creating a website for your business is more of a necessity than ever before, as a majority of consumers do research online before making a purchase. Simply put: if you don’t have a website, you are losing potential custom.
However, building a business website can be a daunting prospect – potentially taking up a lot of your time and money. In order to keep things quick and simple, it’s important to evaluate your business needs and the best type of website to complement your aims. There are three main categories of business websites and each benefit different types of online presence:
- Simple, informative websites containing basic info on your business, products and/or services
- E-Commerce (or “online shop”) websites allowing you to sell products and/or services
- Content websites, often relying on a blog format