The latest update on Snapchat now allows businesses to create custom on demand filters. How will this benefit your business? Well, not only are you strengthening your brand, your adding a little fun into the personal and engaging interactivity with your customers.
So, erm… what’s a Snapchat Geofilter?
Geofilters is another layer that is added on top of your image or video. The different thing with this layer is that it will be specific to the event or location that you are situated in and can only be accessed if you are within the same geographical location.
Initially users were invited to add their own geofilters but brands were not allowed. Now that the beta-testing phase has passed, both business and regular Snapchatters can create their own overlays.
As a business, its never been a more perfect time to reinforce your brand!!
How can businesses use Geofilters?
So How Do I Do It?
Here are the simple steps to capital on a great marketing opportunity:
Snapchat custom On Demand is such a fantastic opportunity for your business to be brought to a wider audience and yet another way to keep them engaged… Have fun!!