31 March 2023
Conversion Rates

The Ins and Outs of Conversion Rates in Digital Marketing

Definition of Conversion Rate The conversion rate is the ultimate gauge of your business’s success in winning over customers who visit your physical or online store. […]
24 March 2023

How CRM Has Transformed Data Management in Sales and Marketing

What is Customer Relationship Management (CRM) Customer Relationship Management (CRM) is a strategy used by businesses to manage and analyse customer interactions and data throughout the […]
3 March 2023
Shopify sign on their headquarters building in Ottawa, Ontario, Canada

How Shopify is Getting Easier for E-commerce Management

Shopify is a leading e-commerce platform that simplifies the process of online store management for businesses of all sizes. With its constant improvements and updates, Shopify […]
24 February 2023
AB Testing on Google Ads

How to Do A/B Testing on Google Ads to Maximise Budget?

What is A/B Testing? A/B testing is a method used to evaluate two versions of something to see which one performs better. Although this method is […]
27 January 2023
Google Panda and Penguin

What to Expect and How to Prepare for Google Algorithm Updates?

What are Google Algorithm Updates? Google Algorithm Updates are changes made to the ranking algorithms that determine how websites are ranked in search results. These updates […]
20 January 2023
Viral Content Marketing

What is Viral Content Marketing? Examples + Guide

What is Viral Marketing? Viral marketing is a marketing strategy that aims to promote a product or service by encouraging people to share it with others, […]
12 January 2023
LinkedIn Content Strategy

LinkedIn Content Strategy Guide for Marketers

Why Should You Use LinkedIn? LinkedIn is a powerful platform for marketing because it is specifically designed for professionals and businesses. Here are some reasons why […]
2 January 2023
Customer Journey

What Are The 7 Steps To Map A Customer Journey?

What is a Customer Journey Map? A customer journey map is a visual representation of the various touchpoints that a customer has with a business or […]
9 December 2022
Content Analysis Helps SEO

How Audience Research and Content Analysis Helps SEO

Search Engine Optimisation (SEO) is all about increasing your online presence by gaming the search engine algorithms to rank higher in searches relevant to your business. […]
19 October 2022

How to Make Remote Working Safe and Secure – 7 Tips for Staff and Employers

Because of the coronavirus pandemic and lockdown measures, more people have been working from home than ever before. While many remote workers may be struggling to […]
7 October 2022

WooCommerce vs Magento

Making your own eCommerce website may seem complicated, but the wide array of platforms and tools available can have you selling online in no time! Firstly, […]
22 September 2022

Is SEO Still a Rocket Science in 2020?

SEO (or Search Engine Optimisation) is often thought of as a highly complicated discipline, but is it easier than you think? SEO techniques are changing all […]
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