31 March 2023
Definition of Conversion Rate The conversion rate is the ultimate gauge of your business’s success in winning over customers who visit your physical or online store. […]
24 March 2023
What is Customer Relationship Management (CRM) Customer Relationship Management (CRM) is a strategy used by businesses to manage and analyse customer interactions and data throughout the […]
3 March 2023
Shopify is a leading e-commerce platform that simplifies the process of online store management for businesses of all sizes. With its constant improvements and updates, Shopify […]
24 February 2023
What is A/B Testing? A/B testing is a method used to evaluate two versions of something to see which one performs better. Although this method is […]
27 January 2023
What are Google Algorithm Updates? Google Algorithm Updates are changes made to the ranking algorithms that determine how websites are ranked in search results. These updates […]
20 January 2023
What is Viral Marketing? Viral marketing is a marketing strategy that aims to promote a product or service by encouraging people to share it with others, […]
12 January 2023
Why Should You Use LinkedIn? LinkedIn is a powerful platform for marketing because it is specifically designed for professionals and businesses. Here are some reasons why […]
2 January 2023
What is a Customer Journey Map? A customer journey map is a visual representation of the various touchpoints that a customer has with a business or […]
9 December 2022
Search Engine Optimisation (SEO) is all about increasing your online presence by gaming the search engine algorithms to rank higher in searches relevant to your business. […]
19 October 2022
Because of the coronavirus pandemic and lockdown measures, more people have been working from home than ever before. While many remote workers may be struggling to […]
7 October 2022
Making your own eCommerce website may seem complicated, but the wide array of platforms and tools available can have you selling online in no time! Firstly, […]
22 September 2022
SEO (or Search Engine Optimisation) is often thought of as a highly complicated discipline, but is it easier than you think? SEO techniques are changing all […]