31 March 2023
Definition of Conversion Rate The conversion rate is the ultimate gauge of your business’s success in winning over customers who visit your physical or online store. […]
24 March 2023
What is Customer Relationship Management (CRM) Customer Relationship Management (CRM) is a strategy used by businesses to manage and analyse customer interactions and data throughout the […]
3 March 2023
Shopify is a leading e-commerce platform that simplifies the process of online store management for businesses of all sizes. With its constant improvements and updates, Shopify […]
24 February 2023
What is A/B Testing? A/B testing is a method used to evaluate two versions of something to see which one performs better. Although this method is […]
27 January 2023
What are Google Algorithm Updates? Google Algorithm Updates are changes made to the ranking algorithms that determine how websites are ranked in search results. These updates […]
20 January 2023
What is Viral Marketing? Viral marketing is a marketing strategy that aims to promote a product or service by encouraging people to share it with others, […]
12 January 2023
Why Should You Use LinkedIn? LinkedIn is a powerful platform for marketing because it is specifically designed for professionals and businesses. Here are some reasons why […]
2 January 2023
What is a Customer Journey Map? A customer journey map is a visual representation of the various touchpoints that a customer has with a business or […]
9 December 2022
Search Engine Optimisation (SEO) is all about increasing your online presence by gaming the search engine algorithms to rank higher in searches relevant to your business. […]
19 October 2022
Because of the coronavirus pandemic and lockdown measures, more people have been working from home than ever before. While many remote workers may be struggling to […]
7 October 2022
Making your own eCommerce website may seem complicated, but the wide array of platforms and tools available can have you selling online in no time! Firstly, […]
22 September 2022
SEO (or Search Engine Optimisation) is often thought of as a highly complicated discipline, but is it easier than you think? SEO techniques are changing all […]
16 May 2019
Recently, Apple announced that they would be launching two new streaming services for TV and videogames.
23 August 2019
On the 5th of February 2019, Twitter CEO Jack Dorsey stated that the company could no longer “be this neutral, passive platform anymore,” in an interview with Sam Harris on his podcast.
30 August 2019
On Thursday the 14th of February 2019, the Metropolitan Police held a Live Facial Recognition trial in Romford town centre. They stated “anyone can refuse to be scanned”
13 September 2019
Well, video content is an increasingly popular medium for businesses, and for good reason: Videos are more engaging, more memorable and more popular...
20 September 2019
In late, July, Instagram cracked down on dozens of massive ‘meme’ pages, some with millions of followers, without warning...
27 September 2019
Instagram considers hiding likes and view counts from users, trialling the feature in 7 countries.
9 October 2019
Facebook reportedly approached Netflix, Amazon, Disney and other companies about including their streaming services on a new TV chat device. The as-yet-unannounced...
22 February 2020
Phishing (pronounced “fishing”) is a type of fraud where the victim is contacted by telephone, text message or email by someone pretending to be a legitimate […]
18 June 2020
If you own or operate a website, then you’ve probably suffered sudden drops in site traffic which you struggle to explain or understand